Building the Future of
AI-Native Marketing
Results-driven marketing leader with 8+ years building scalable AI-powered systems and growth platforms.
I specialize in designing AI-native marketing architectures that automate content creation, optimize funnels, and drive revenue at scale.
My core expertise lies in integrating agentic AI workflows into marketing operations — leveraging AI for SEO content generation, campaign automation, and predictive analytics. I don't just use AI tools; I architect autonomous systems that think, decide, and execute with minimal human oversight.
Currently, I lead TipidNation — an AI-native affiliate platform where I architected automated content generation pipelines that reduced manual content creation by 80%. I built multi-country AI localization systems, agentic workflows for competitive research, and end-to-end publishing pipelines.
Previously, as Marketing Technology Lead at Celsius (2017–2022), I led marketing technology transformation for a global crypto-fintech platform serving millions of users — building automated CRM infrastructure, intelligent segmentation, and data-driven paid acquisition systems.
My passion for marketing automation allows me to focus on the strategic layer — constantly seeking ways to improve and streamline operations. I operate fluently across CRM, automation, analytics, design, and cloud infrastructure platforms to drive compounding growth.
How I Work
Core principles that guide every system I build and every decision I make.
Systems Over Campaigns
Every campaign should be the output of a system. I build repeatable engines that compound over time — not one-off efforts.
Automation First
Minimize manual overhead. If a workflow can be automated, it should be. Human effort should go where judgment truly matters.
Data-Driven Decisions
Every optimization starts with measurement. Intuition is a starting point — data is the validation layer that drives real results.
AI-Native by Default
AI isn't a feature — it's the foundation. Every system should be architected with AI integration from day one, not bolted on later.
Scalability Focus
If a system doesn't scale to 10x or 100x, it's not worth building. Every architecture decision starts with the question: does this grow?
Founder Mindset
I operate like an owner — making decisions for long-term impact, not short-term metrics. Build to last, not to impress quarterly reports.
What I Build
End-to-end AI consulting and implementation across the full growth stack — agent architecture to paid media systems.
AI Agent Development
Custom autonomous agents for marketing, sales, and operations with decision-making capabilities, API integrations, and self-optimizing feedback loops.
LangChain · CrewAI · AutoGenAI Content Systems
End-to-end AI-native content pipelines for SEO, affiliate, and brand scale — from research and generation to automated publishing and optimization.
GPT-4 · Claude · n8nAgentic Workflows
Autonomous workflow architecture for research, competitive analysis, deal intelligence, and content strategy execution at scale.
Make · Zapier · API DesignGrowth Automation
Funnel automation with AI-driven decision layers, real-time optimization, programmatic SEO, and predictive lead scoring.
CRO · Funnels · AnalyticsMarTech Architecture
Stack design connecting AI tools with existing infrastructure — CRM, lifecycle, segmentation, attribution, and ad platforms in a unified system.
HubSpot · Segment · BrazePaid Media Systems
Multi-platform paid media architecture across Google, Meta, Apple Search, Twitter, and Reddit — with automation, attribution, and reporting layers.
Google · Meta · AttributionTrack Record
8+ years building AI-powered systems, leading global teams, and scaling platforms across fintech, affiliate, and e-commerce.
Leading an AI-native affiliate platform serving the Philippine market. Architected the full AI content and automation infrastructure from the ground up.
- Architected automated content generation pipelines reducing manual creation by 80%
- Designed end-to-end AI systems for SEO articles, landing pages, and promotional content
- Implemented agentic workflows for research, competitive analysis, and deal intelligence
- Built multi-country AI localization system generating 30+ country-specific content pages
- Engineered automated deal detection and content cycles for flash and seasonal sales
Led marketing technology transformation for a global crypto-fintech platform serving millions of users worldwide.
- Designed and implemented CRM, lifecycle automation, and intelligent segmentation architecture
- Optimized paid acquisition across Google Ads, Meta, and Apple Search Ads with data-driven attribution
- Built analytics infrastructure and automated dashboards for real-time performance visibility
- Engineered promo campaign automation improving conversion rates and reducing CAC
- Managed multi-channel attribution modeling for data-driven budget allocation
Built the Philippines' leading tech startup and developer community from zero to thousands of active members.
- Grew community to thousands of members across the Philippine tech ecosystem
- Secured brand partnerships with Microsoft, GitHub, Accenture, Smart, and Globe
- Established WebGeek as the premier platform for PH developers and tech entrepreneurs
Full Stack
A comprehensive MarTech and AI toolset built over 8+ years across startups, platforms, and agentic systems.
Let's build something intelligent.
Looking for an AI consulting partner to design autonomous marketing systems, architect your MarTech stack, or build agentic workflows? I’m available for project-based consulting and advisory work, as well as fractional roles like Growth Lead, CMO, or AI-focused marketing leadership positions, including other relevant AI growth and automation roles.